Artisan Pprofiles
Atta Illahi: A caretaker at heart
My name is Atta Illahi and I am from Bahawalpur Punjab. I am the oldest of four siblings. My family always struggled with finances. I had to leave school in the middle to work. While working, I learnt the art of embroidery making. I would make stuff for my home and people liked them. And they would ask if I could make them one too. I had a clean hand when it came to design and intricate art, so I started making more. Along the way, I realized I could sell these things and save up and complete my education.
Life gets very hard when you have five people to feed. Being the eldest, I am supposed to take care of the rest of my siblings. The products I made helped me in getting a bit of an income.
I didn’t know business. My lack of skills in marketing, understanding the market was a biggest obstacle in stepping foot in the bigger market. Even though I had the necessary skills, I couldn’t get the best price for my products. Making an income out of my craft was not easy.
Life gets very hard when you have five people to feed. Being the eldest, I am supposed to take care of the rest of my siblings. The products I made helped me in getting a bit of an income.
I didn’t know business. My lack of skills in marketing, understanding the market was a biggest obstacle in stepping foot in the bigger market. Even though I had the necessary skills, I couldn’t get the best price for my products. Making an income out of my craft was not easy.
And I then I came across WoMart and I enrolled in their marketing program. The program taught me all about the international and national markets. Now, I am going to be launching my products on WoMart as well as This program helped me a lot and made me able to market my products for what they are worth. I am working on new designs, my craft is evolving too. I see other products, get different ideas and incorporate them into my own designs.
WoMart has opened a whole new world for me. It’s changing me and my family’s life. And I can’t wait to share my designs with the world.
WoMart has opened a whole new world for me. It’s changing me and my family’s life. And I can’t wait to share my designs with the world.